How Customer Contact Expo drove an overall increase in pre-registration to attendee conversion using GleanIn
You may be aware that we recently launched our social marketing/registration solution. GleanIn provides a social layer on top of your usual registration process to leverage the LinkedIn connections of your visitors and exhibitor staff to grow audience and increase pre-reg to attendee conversion.
After trials earlier this year, we’ve put together a case study around how UBM event Customer Contact Expo used our software and the impact it had.
Download the case study here, no details required.
We have gone live on RBTE and Retail Design Expo (Legend Exhibitions) and about to go live on Multimodal (Clarion) and we’ve also been busy with integrating with your registration suppliers - we’re now integrated with Show Data, N200 and LiveBuzz.
If you’d like to know more about how we can revolutionise your event, please do get in touch with tamar@gleanIn.com.
By Simon Reeve
As event marketers we’re effectively salespeople, selling the prospect of attending the event and that a day out of the office will be great to find new suppliers, meet existing contacts, and get inspiration from an educational seminar programme.
This job of event marketing is becoming increasingly difficult, prospective visitors are becoming more able to switch off our marketing messages, increasingly distracted with other things going on in their work-life, and they’re tired of being sold to.
What if those prospective visitors were more likely to listen to someone else, someone they know, they respect, and they look up to. Social media has given us this wonderful opportunity of tapping into other [influential] people’s networks, which was much more difficult to do before the rise of social media platforms such as Twitter.
This influencer marketing should be a solid approach for event marketers, and a quick browse through...